Sarah Bassett is a Graphic Designer currently in her senior year at Boston University. As is evident, she is still a student. A lot of times students or recent graduates get a bad rap for lacking experience, focus and vision. As if toiling away in the “real world” and paying your dues is the only way to attain these attributes. However, all the dreamers out there know that this simply isn’t true and Sarah has proven it. At the age of 21, she has already developed a unique and consistent design aesthetic. I could spot her pieces from a mile away and know they were hers. They are also filled with her deep personal perspectives on different areas of life, showing her wide range of experiences. Additionally, they show her technical experience with a multitude of medias. Before going to BU, Sarah studied Fine Arts at the Art Insititute of Boston where she honed her skills in more traditional art forms like drawing and painting. After transferring to BU she also made the transition to graphic design, and it is where she found her home. Today, her designs are often examinations of her love of patterns, typography and bold colors. She is known for her ability to create detectable visual representations out of abstract concepts, as well as coherently tackle chaos in her designs. Somehow, she makes it all come together. Check out some of her work below with explanations about the concepts straight from the graphic designer herself!
Optimalistic: “This is a series of work on the subject of breast cancer. I did an Inside-Out poster with information on patients in remission, as well as several printmaking experiments. I also did an installtion of a silkscreened blanket and pillow to provide comfort for those who needed it. All of these pieces focus on the concept of contrasting mental states that occur during remission. Optimistic + Realistic = Optimalistic.”
Me Myself & Eye: “This is a silkscreen built around the concept of the combination of graphic design and printmaking processes in my life. It is a conversation between myself and what I am seeing. Graphic elements are included that my eyes are attracted to, such as repetition, patterns, and punchy colors to make it feel like me.”
Hacker Quarterly: “This is a magazine redesign for Hacker Quarterly as well as a poster insert for a specific event (“OHM”, top right). I used coding language interjected throughout to reflect the intrusive qualities that a hacker posseses. I explored digital distortion and pixellation to reflect these invasive acts of hacking.”
Another image of Hacker Quarterly
Internsh*t: “This publication is a reaction to unpaid internships in a satirical light. It is a set of 8 broken down into sections based on office-related topics such as coworkers, food, travel etc. I also paired the publication with an installation I did creating a fake internship under the name of Roger Hickey, an activist against unpaid internships in the White House. The fake internship offered no compensation, no class credit, and no specific job information, yet I still got dozens of calls.”
Order: “This poster project was centered around the idea of trying to sell something that technically couldn’t be sold. I chose the word “organization” and from there came up with this iteration of “calm” and chaos” creating my own typeface out seemingly haphazard yet completely organized textures.”
Her designs aren’t only being shown to fellow BU graphic designers in the classroom, but she also designs for real world companies such as Plastiq, an online payment platform, as well as for Boston University’s Marketing and Communications office. Now, she has started her own brand, BASS DESIGN, and has her own website where you can see even more of her designs as well as her bookmaking, printmaking, fine art and photography. Make sure to check it out at http://sbasset6.wix.com/sarahbassett.
Keep a look out for Sarah’s designs in the future, whether she is working for an amazing company or doing her own thing, she is bound to be designing (excuse the pun) a fabulous career!