Maker Monday: Stevie Rozean Co.

Happy Maker Monday!

This week we are featuring Stevie Rozean and her amazing shop filled with all things lettering, illustration and design! Stevie can do anything from painting your childhood home or lettering your favorite quote, to designing your wedding invites! She also has a wonderful outlook on pursuing growth as a artist and the importance of practice when it comes to developing your style. Keep reading for great insight and to learn more about Stevie Rozean Co.

: Tell us a few things about yourself!
: I’m 22, passionate about pursing my dreams and inspiring others to do the same, newly married and a sucker for desserts (specifically donuts). I’m from Cincinnati, OH but moved to Springfield, MO about 5 years ago to attend college.

: How did you discover your love of creating art and decide that you wanted to pursue it and start Stevie Rozean Co.?
: I’ve always been an artist, but it wasn’t until about five months ago that I decided to turn it into a business. Throughout middle school and high school I dabbled in starting Etsy shops and occasionally did commissioned pieces for friends and family. I knew I loved it, but I couldn’t clearly see a path in which I could turn it into a career. So I studied journalism (I also love to write) in college and got a really great job as a reporter after I graduated. The job was very demanding, of both my time and energy, from the very beginning. So as a way to decompress after work, I started painting. I would paint from nearly the time I got off work till I went to bed. I started posting pictures of my work on social media and as I did, people started responding. My dream of owning a business was suddenly right in front of me. After much prayer and talking it through with my husband, friends and family, I decided to take the leap. I quit the job that fit perfectly with my degree and paid well to pursue this little business of mine.

: What can people expect to find in your shop? And do you have a favorite thing to illustrate or theme you enjoy centering your work on?
: People can expect to find illustration, lettering and design for the home, weddings, branding and every other detail in between. I specialize in custom orders, so I love when people have an idea and I get to bring it to life. I think I’m still uncovering my style each day, but as a rule I aim to create art that is intentional, meaningful, nostalgic and whimsical. I want each of my pieces to represent something meaningful to myself or the client. One of my favorite pieces to create are custom house paintings, which is a painting of the client’s house that they live in currently or grew up in. A home means so much to the person that lived in it and I love creating something that will hold those memories forever. I also love creating for weddings. I know how special a wedding day is and I love being a part of that through designing invitations, welcome signs, place cards, etc. I absolutely love painting florals and lettering!

: What is it about painting/illustrating that drew you to that medium and how did you craft your skill over time?
: I love illustrating because it allows me to portray things in real life in my own specific style. It also lets me bring life to things that aren’t necessarily real. I love using watercolor because it has a distinct, free flowing texture and I think it perfectly captures the whimsical style that I convey in my work. I’ve been crafting my skill ever since I can remember. Practice, practice, practice plus tons of failure is how I have become the artist I am today and how I will continue to grow in the future. As an artist, I don’t think I’ll ever be fully satisfied with where I am, but will constantly pursue growth.

: You hand letter such inspiring quotes! Do you have a quote or saying that inspires you in your own business/life?
: Yes! “May your choices reflect your hopes, not your fears,” by Nelson Mandela. This quote literally gave me the nudge I needed to pursue this business. But it also applies to every other aspect of my life. I had so many fears when I was younger and in order to conquer them I had to do the exact things I was scared of. Now I consider myself a pretty fearless person and it’s because of all those choices I made. Sometimes I still need a reminder and this one was exactly what I needed.

: You’re a relatively new business owner! Congrats on making the start! What have been some of the most exciting moments starting your brand and what have you learned along the way?
: Each day is so exciting for me. Because my business is so new, I feel like I’m in some sort of business honeymoon stage. Every new order that I get and every encouraging word excites me. When I was asked to help brand someone else’s business I was completely blown away. So far I’ve learned that starting a business requires lots of hard work, time and energy, but it’s so worth it.

: What motivates you to keep creating and always have that artistic energy flowing?
: I think it’s really important to rest and recharge in order to stay inspired and keep creating. If I push myself for too long I end up not doing my best work and feeling burnt out. Playing outside, baking, cuddling with my husband, taking naps, going out with friends, watching an episode of my favorite TV show, or drinking a beer and eating a taco, all help me recharge and keep creating.

: You also do custom work! What do you love about taking on clients and what is your process for making someone else’s vision come to life?
: Custom work is my favorite! I love how meaningful it is to the client when they have a personalized piece all to themselves. Before I start with someone’s idea, I ask a ton of questions. I make sure I have full understanding of what they want. I also give some of my own input. From there I begin developing the piece and typically provide the client a proof of the piece before I finalize it.

: We can’t wait to see where your brand goes next! What are your future goals for Stevie Rozean Co.?
: I dream of it becoming my full-time job, but what artist doesn’t? Outside of that, I hope to grow my skills as an artist and business owner each day, develop friendships with people who are pursuing their creative dreams, influence other dreamers to get out there and pursue their dreams, and grow more and more into who I’m supposed to be. I hope to collaborate with brands that I admire and reach a wider audience. I’d like to use my business as a way to support nonprofits and service projects. Geez, there’s so much I want to do!

: Any advice for those looking to start their own business or grow in their artistic skills?
: Start where you are, use what you have. Stop making excuses. Confront that fear. You just gotta jump in and go for it. If you wait for the right time or the right tools to begin, you will never start. I am definitely not the most talented artist, but I am growing and learning everyday. I work from my kitchen table and have to move all my materials every time my husband and I eat a meal, but I keep on creating. There will never be a perfect time to start your own business or grow your artistic skills, you just have to start. I also would add that artistry is learned and if it doesn’t come naturally, that’s okay! Just keep practicing and developing your own style.


See more from Stevie Rozean Co.

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