Happy Feature Friday!
This week we are featuring Ava Puckett of Aviate Press, a shop of handmade greeting cards and other goods! You’ll be able to find a card for your sassy, funny or sentimental friend from Aviate Press’ amazing greeting card line. We love how Ava has developed her business and how open she is to trying new designs and different strategies to take Avaite Press to the next level. She’s always pushing the limits of where she can go and others have recognized this as her work has been featured on sites like Buzzfeed! Read on to learn more about Ava’s story.
: Tell us a little about yourself.
: Well, I am an illustrator, small business owner, full time job haver and dog lover. I’m originally from Oklahoma City, but came to Nashville to pursue music at Belmont University. I fell back in love with art and illustration after I graduated. During the day I work at MerchCave managing day to day operations.
: We absolutely love your designs and the products you create for Aviate Press! How did you come up with the brand’s name and decide to create such awesome greeting cards?
: Thank you! I was originally going to name it after myself because I had already established brand awareness as Ava Marie Doodles via Instagram and a blog I used to have, but then I read something by one of my greeting card idols, Emily McDowell – she talked about how she wouldn’t recommend naming your business after yourself for several reasons. After that, it took a few weeks of brainstorming and figuring out what voice I wanted to have in the greeting card world. I landed on Aviate Press because ‘aviate’ has my name ‘ava’ in it (cool) and because I liked the idea of incorporating paper airplanes into the logo, to go with the fact that it is all handmade. Once I came up with the tag line, I knew it was a winner: ‘handmade goods to lift your spirits.’