Feature Friday: Joanna Baker

Happy Feature Friday!

joanna-pic2This week we are featuring fashion illustrator, Joanna Baker! Joanna is a testament to taking the leap from the corporate world and becoming your own boss. Joanna took that initial risk and started her very own illustration business. Since then she has garnered recognition from some of the fashion industry’s top names and we can definitely see why. We love her illustration style in all its pretty details and chic accents! Read on to learn more about Joanna’s story.

Castle LogoTell us about yourself.

gold-signature: Hi, I’m Joanna! I currently live in Manhattan with my husband and our cat, Junebug. Originally from Maryland, we’ve lived in NYC for a little over eight years now. (Junebug is born and bred a New York City girl, though)

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Floral Dresses & Red Lips

BY TARA BURKE 

The first day of summer is around the corner and summer fashion is already in full swing! With so many fun summer trends to wear, Cailin and I don’t really stick with a certain style and instead try them all, haha! We also go to a lot of outdoor concerts and tend to dress in accordance with the vibe of the band, so we can be hipster one day, countryfied another day and edgy the next. It’s a lot of fun to switch it up from time to time and on this particular day I went with a girly floral shift dress and Cailin chose to be edgy and bold in her hand painted shirt by @strollingcanvases!

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New York Fashion Week 2014

BY TARA BURKE

This week Cailin and I were able to go to New York Fashion Week to see Anna Sui’s Fall/Winter 2014 Collection. I interned there over a summer and it’s one of the perks of the internship to be invited to the shows each season. It’s always fun to reunite with my intern girls, prance around Lincoln Center and experience the catwalk the way industry insiders do. Our first stop was the Anna Sui showroom to pick up our tickets. The office was bustling with last minute preparations for the show, so we quickly picked up our tickets, got a quick soup at the Pret a Manager nearby and then headed to Lincoln Center.

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It was pretty cold in the city, so we both opted for leather jackets in order to stay kind of warm! We didn’t want to haul around big jackets when we were inside, so we just decided to bear the elements as best we could. I finished my look with a pair of printed pants and wedge booties. Cailin completed her look with leather lined leggings and colorful stilettos.

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This season the inside of Lincoln Center had a dark, luxurious feeling. They had their typical seating and food areas, along with their high tech screens of the various fashion shows going on in every corner. Before the show we had fun stopping by the Samsung Galaxy booth and getting our portraits drawn on their tablets, and getting cute tote bags.

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Then it was showtime! I really liked the collection for the coming up Fall season. It was a throwback to many different decades in fashion. It had a 20’s, hippie vibe that also tied in some modern trends like sporty bomber jackets. Overall, I though it was a pretty cool look. To see the collection head over to http://www.mbfashionweek.com/photos_and_videos.

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After the show we were invited to the E! Glamcam hangout on the second floor of the venue. The Glamcam is the same one they use on celebrities at big events that give a 360 degree view of what they are wearing. It was fun to have the same experience as the celebs! You can see the Glamcam in action here: http://instantglamcam.com/2014/fashionweek/?id=1873!

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Sadly, we had to leave the city to catch a train back home before the huge snow storm hit, but we had a great time at Mercedes Benz Fashion Week!