home decor

Feature Friday: Everduring Designs

Happy Feature Friday!

We’re so inspired by today’s feature with Becka from Everduring Designs. We love how much meaning goes behind all of her products and even into the name of her brand itself! Her custom journals and handlettered wood signs all focus on some of life’s most important things and are perfect pieces to celebrate your marriage, new baby, or faith! Becka loves to use her pieces to connect with others, and we think it’s amazing that she really thinks about the person or family that will be enjoying one of her creations. Keep reading to hear about her artistic process, why she loves to create, and some advice she has for anyone looking to start journaling or even pursue a creative endeavor or their own!

: Tell us a few things about yourself!

 : Hi, there! My name is Becka and I am from the Houston area. Currently I am a master’s student studying health promotion and nutrition. I opened up my Etsy shop as a creative outlet and a much-needed break from staring at computer screens. I have always loved writing names, scripture, and quotes in an aesthetically appealing style. Now I feel so privileged to be able to create personalized journals and wooden signs for homes, weddings, nursery rooms, etc.

: We love your shop name, Everduring Designs. We know how tough it is to create a brand name! Explain the meaning behind it, how it came to you, and how you think it fits in with what you create.

 : In college I had a professor that shared something that impacted my perspective on the meaning of words. He said that every soul was eternal. So then when we speak to another person, our words do not have a temporary effect but rather an eternally significant impact. This helped me realize the weight of words and the necessity for compassionate thoughts and intentions behind our words. With this everlasting significance of words on my mind, I sought out the find a meaningful name for my shop. I knew I wanted to hand-letter words onto products that would exist as keepsakes or a meaningful piece in the home. I wanted the shop name to reflect the importance of those words. I took a chance and searched for some synonyms of “everlasting”. I found the word “everduring” which is an archaic form of everlasting. It is obsolete and we no longer use the word “everduring”, which I found to be ironic. I actually loved the irony that word which was meant to signify “never-ending, everlasting, and enduring” was not enduring in our modern language. I loved that it was rare and unique, so it was definitely a keeper!


Sweet Pix Photoboards

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We love our photos, but in today’s day in age most of them end up stuck on our phones and computers. In turn, when Sweet Pix reached out to us about their photoboards we loved the idea of getting our photos off of our phones and onto our walls! Plus they are giving you guys 25% off your purchase with code CF25! Read on to learn more about our great experience with Sweet Pix!



Feature Friday: Illustrator Holly Sharpe

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Today we’re excited to feature illustrator Holly Sharpe! She has an amazing collection of work that spans from illustrations simply done with pencil, to those done digitally. We love how different her pieces look, but that you can still tell they are made by her. Her aesthetic really stands out and has caught the attention of companies like Marks & Spencer, Marie Claire, and Chloé; all whom she has worked with. Her illustrations are so vibrant and detailed, yet the brush strokes and drips make them free-spirited. With this unique take on illustrating it is no wonder that Holly is getting calls from some big names. We’re sure there is only more to come in her future and can’t wait for you to hear more about her!


Screen Shot 2014-07-24 at 01.34.24: How did your art career start?

holly: It is definitely not something that happened overnight. In some ways it has been a work in progress most of my life. I went to art college and after graduating from there I went on to do freelance work as a textile designer and then secured a full time position. Meanwhile I was trying to keep up my own drawings and illustrations on the side. This was all great experience and I probably wouldn’t be doing what I do now if I didn’t take those steps to break away and do my own work full time.

Sorry, that was a long-winded way of saying, my art career started by 1. Getting a 1st class honours degree and then 2. Working very hard and getting lots of experience!


Screen Shot 2014-07-24 at 01.34.24: Describe the style of your work?

holly:  I would say my work is delicate but powerful. Usually it has attention to lines and detail and when I’m not sticking with monochrome, lots of bright colours. I don’t know how to describe my style as such, but a lot of people tell me that I have a very distinct style and that it is “different”.


Screen Shot 2014-07-24 at 01.34.24: What is the greatest lesson you learned while pursuing your passion?

holly:  Tough one, I’ve learned a lot along the way. I would probably say, to believe in yourself, stand strong with that belief and don’t let people take advantage of you and your work. I am a pretty positive person and I hate to be cynical, but unfortunately there are a lot of people/companies out there that will prey on an artist’s ‘desperate’ need for work and take advantage. So remember to value your work and what you do, even when some people don’t.

Screen Shot 2014-07-24 at 01.34.24: What can others do to bring their work to the next level or gain clients?

holly:  Keep trying, keep pushing your work to get better, try new things, and don’t stay in your comfort zone. Try and have a clear focus on what it is you do and what it is you want to do/achieve. Who are your dream clients? Try to offer something unique but focused. It is better to master one thing, and for that thing to be crystal clear, than to try and offer a million different styles and have no clear direction. Clients need to know what they are getting.


Screen Shot 2014-07-24 at 01.34.24: Who are some of your favorite artists, musicians, creatives etc.?

holly: Ah, so many… a few of my favourite artists are – Stina Persson, Lucian Freud, Egon Schiele, Conrad Roset, Kelly Beeman, Alexandra Levasseur, and Paula Bonet. As for music – this changes a lot, and I am always on the lookout for new musicians, but generally I love electronica-type music with nice female vocals. I love The Knife, Grimes, Kavinsky, Phantogram, Poliça… Oh and Arcade Fire is always a band I go back to. Right now I love working to, or doing yoga to Dr. Toast, his music is incredible.


Screen Shot 2014-07-24 at 01.34.24: How have you overcome obstacles and discouragements in your career?

holly: When I think back, I have realized that I’ve developed a pretty good knack for forgetting about the things that didn’t work, or didn’t go ahead. It is important to have something of a mourning period for the biggies that can be a bit heartbreaking, but you cannot dwell on them. I just try and move on and work towards a new aim. I focus on the things that did work, which is always a boost and outweighs the obstacles and discouragements.


Screen Shot 2014-07-24 at 01.34.24:  Name one of your careers greatest highs?

holly: Doing a cosmetics collaboration with Marks & Spencer earlier this year!


Screen Shot 2014-07-24 at 01.34.24: What career/artistic goal are you working towards next?

holly:  Ah, so many, my head is a bit all over the place at the moment. But I think my main goals are to have worked published in a book (or publish my own book…?!) and also to get more exhibitions across the globe.


Screen Shot 2014-07-24 at 01.34.24: What inspires you to create?

holly:  Everything. I’m sure a lot of artists say this, but sometimes the inspiration to create, is more of a need, an urge, almost an unexplainable desire to create something beautiful.


Screen Shot 2014-07-24 at 01.34.24: Tell us a little bit about who you are.

holly: I am an artist/ illustrator from Scotland. I love to travel, meet new people, and do yoga. I have brown hair, green eyes and a stupid laugh.


Keep up with what Holly is doing next and make sure to follow her on social media for more!
Twitter: @hollysharpe


Feature Friday: MadeByBettyB


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Today we’re featuring Bridget, of MadebyBettyB. We came upon her dreamcatchers on Instagram and were blown away. They are so gorgeous! We love how Bridget creates her own future and goes after her dreams. The fact that one day she just picked up a needle and thread and decided to start embroidering, without any prior embroidery skills, is a testament to both Bridget and the power of believing in yourself. When Cailin and I were little we always used to get cross-stitch kits at the craft store, but I always remember lettering being particularly difficult to do. It just goes to show that if you can set your mind to something, you can find a way to make it happen. Keep reading to daydream away while you gaze at MadebyBettyB’s awesome dreamcatchers and learn more about their creator!


Screen Shot 2014-07-24 at 01.34.24: Explain what you do at MadebyBettyB?

logo: At MadebyBettyb I create the ability for good dreams. Dreams make up such a large part of our beginning life and only get more memorable as time goes on. Dreams are the driving force that keeps us going and pushing ourselves. I embroider and create unique dreamcatchers from vintage doilies.


Screen Shot 2014-07-24 at 01.34.24: When did you start selling your pieces? Did it start out as a hobby?

logo : I started selling in December of last year, it did start as a hobby as my grandmother passed away and left me a huge amount of her jewelry and old linens. I thought long and hard about what I wanted to create from such pieces, as half of them were broken or unwearable, and it just occurred to me, dreamcatchers.

Screen Shot 2014-07-24 at 01.34.24: Describe your design aesthetic?

logo: I create from the beauty of color! I love vintage, bohemian and cardigans. I love thrift store-sifting and handlettering. I love the outdoors but I love to watch a good Wes Anderson film or being curled up on the couch with a good book. So my aesthetic comes from all over.


Screen Shot 2014-07-24 at 01.34.24: How did you learn how to embroider?

logo: One day I just picked up a needle and said, I can do this and did it. I embroidered the words You are Loved and that was it. I realized that in the hoop art world that people weren’t embroidering them and I created one with my grandmothers favorite saying and it was a big hit with friends and family… So I kept going.

Screen Shot 2014-07-24 at 01.34.24: What caught your interest about dreamcatchers?

logo: My grandmothers name is Cubina Mahota, she is of Chickasaw decent and it was just one of those things I grew up learning, the art of Native American culture. I had a friend give me one for my birthday over 10 years ago and it is still there, reminding me of my grandmother every day.


Screen Shot 2014-07-24 at 01.34.24: Have you created any pieces that you weren’t able to let go/kept for yourself?

logo: Yes. I have created quite a few with my grandmothers pieces that are impossible for me to give up. I also have created some that I have given to family members and friends I know who will cherish them.

Screen Shot 2014-07-24 at 01.34.24: What inspires you?

logo: Life. Its as easy as life inspiring me. Everyday we wake up and we struggle to get by and we create or work when we don’t want to. We are forced into this daily lifestyle that I forbid to be apart of. I have worked my life to create an environment for myself that doesn’t involve uniforms or bosses. I am the boss, everyday I wake up and love my job and I work and in between my work I create dreamcatchers.


Screen Shot 2014-07-24 at 01.34.24: What was the most memorable feedback you’ve ever gotten about your work?

logo: Someone once said, “I am absolutely blown away by every gorgeous detail of my custom dreamcatcher. She beautifully hand-embroidered a quote that is very special to my son and I onto the dreamcatcher and I couldn’t be happier with this keepsake for him. You can tell a whole lot of love go into each of these pieces, I absolutely recommend this shop.”

Because it is true, every piece I create with so much love as if I were going to keep it and hang it up on my own wall. I know I want quality and details into when I buy something custom and that is exactly what I want people to expect.

Actually it has been my most recent feedback.


Screen Shot 2014-07-24 at 01.34.24: Where do you see your creative career going? Biggest dreams?

logo: I see myself really moving forward with my designs, I want to include embroidered posters and prints, I really want to push myself. I have picked up weaving and have completely fallen in love with it and creating round weaves to start offering dreamcatcher weavings, but that will be another few weeks of practice before I start working on them. Its something not being done and I would love to be able to combine the two arts.


Screen Shot 2014-07-24 at 01.34.24: What challenges and successes have you gone through in running MadebyBettyB?

logo: Well I am a fulltime graphic designer so the balance of working and producing dreamcatchers is an everyday struggle. As far as successes I can say I have made some amazing friends in the crafty world that alone is the biggest success.


Screen Shot 2014-07-24 at 01.34.24: Tell us a little bit about who you are.

logo: I am a freelance graphic designer and I sometimes work 5 hours a day and I sometimes work 15 hours a day. I create everything from logos to illustrations to web designs and everything in between. I recently got married to the love of my life and we have a super adorable rescued olde English bulldog named Ledger, after my accountant husband!


Screen Shot 2014-07-24 at 01.34.24: Any advice?

logo: Stick with it! It takes months of dedication to become a small business owner. It takes 100 fails to get one thing right… everyday is a struggle for everyone! Always support Small business owners!


There are a lot more dreamcatchers and necklaces where that came from! Make sure to see them all:


Bridget is also offering a discount to all Castle Foundations readers on her Etsy! Just use this coupon code (CFOUNDATIONS15) and you can get an amazing dreamcatcher, pillow, or necklace for 15% off!

Feature Friday: A Thing Created Illustration


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Today we are featuring Erisha from A Thing Created Illustration. We love her work because it is filled with charm, simplicity and glamour all at the same time! We also think it is great that she found a creative outlet that combines all of her inspirations. It reminds us that even though we all have limitations for what we can take on at one time, we do have the ability to create. So, follow in Erisha’s footsteps and create a world where you can tackle it all. For example, if you love fashion, baking and graphic design, use your imagination to develop something that culminates all of these interests. If Erisha found a way, so can you! Read on for a great interview as well as all the ways you can keep up with A Thing Created Illustration.

cropped-whiteheaderScreen Shot 2014-07-24 at 01.34.24: What draws you to illustration?

PeoniesToting2— For me, it’s a way of celebrating beauty, and the best creative outlet in the world! I’m so inspired by so many creative industries – decorating, cooking, design, fashion – and I’ve always loved, arts, culture, beautiful cities – illustration lets me be a part of all these creative worlds with just a paintbrush and pencil!