Feature Friday: Baker Vickie Liu

SugarhouseHappy Feature Friday!

We absolutely love today’s feature with the amazing baker, Vickie Liu. We can’t get enough of her creative, adorable, and often funny cookies amongst other treats! She gives cookies such personality and her Instagram filled with cookie characters and shapes is sure to keep you looking and “wowing” for hours! We talked to her to find out more about how she found her baking talent as well as how she creates epic baked goods and a picture perfect Instagram feed.

Castle Logo: Tell us a little bit about yourself and how you got your start in baking.
vickie: Baking has been an interest of mine since high school, but back then I just made (un-appetizing looking) cupcakes for friends or family when I had the chance! After graduating university from courses I wasn’t passionate about and no full time job –  I decided not to do my Masters in Architecture, and instead rekindled my love for baking and have been addicted ever since.
I’m currently working a part time job unrelated to my field of study, and baking part time. This includes taking custom orders, working with small businesses and brands, collaborating with other creatives, guest blogging and a little bit of styling.


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Feature Friday: NomNomNYCGirls

Happy Feature Friday!

IMG_2328-2For today’s feature it’s all about food and since we are always looking for the best food in NYC ourselves, we thought who better to talk to than the girls of the food Instagram @NomNomNYCGirls?! We absolutely love their photos and by looking through their Instagram found so many places we want to go to! They’re constantly trying new foods so make sure to check out their Instagram to find some food inspo and plan your next meal out! They were awesome enough to do a video for us about how they got their start and they even shared some of their favorite restaurants in NYC so watch it below!

Feature Friday: Miss New Foodie


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This week our feature is all about… food! Clearly we aren’t the only ones who like food, as @MissNewFoodie, has tens of thousands of followers on her food-centered Instagram account. Since we now live 15 minutes outside of Manhattan, I always look at her Instagram to see which local restaurant or cafe I should hit up next. Miss New Foodie, otherwise known as Emily, definitely has a way of photographing the food she eats to look the most drool-worthy it can get. Keep reading to hear what made her want to start Miss New Foodie and how she manages to find all of these great NYC eats!

Castle Logo: Tell us a little about yourself.

mnf: Hi, I’m Emily and I’m 19! I’m a sophomore at NYU and I’m obsessed with food and social media (obviously). When I’m not eating or taking pictures of food, I love walking around Manhattan, discovering new coffee shops and art galleries. There is something to be said about never getting bored in New York City—everywhere I turn there are new places to explore. Oh, and I also love to window shop. Shoes are definitely my weakness.

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Castle Logo: When and why did you start Miss New Foodie?

mnf: I started Miss New Foodie in October 2013 of my freshman year. I didn’t have any particular reason for starting the account; I just loved looking at other food accounts, and figured it would be fun to start my own. Never did I imagine it would become as popular as it has.

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Castle Logo: How did your interest in food start?

mnf: I’ve been interested in food ever since I can remember. I played competitive soccer up until college, so I was always conscious of what I was putting into my body. After I stopped playing, I was still really interested in different types of foods and flavors. This fascination has just grown and evolved into Miss New Foodie. Now, every chance I get, I go around NYC eating different foods and taking pictures of all of my eats.

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Castle Logo: You are based in NYC. How has this inspired or helped Miss New Foodie take off?

mnf: I don’t think Miss New Foodie would be as successful if I was in any other location. NYC has so many different restaurants, cafés, and cuisines, that I can always find a new place to try. Even if I’m just walking down the block, I usually stroll in and out of random food shops and order the first thing I see off the menu. Whether it’s a coffee café or pizza parlor, it feels like there are an infinite number of places scattered around Manhattan. I don’t think any other city has so many different eateries in such a close proximity.

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Castle Logo: After tasting so many delicious NYC eats, we’re all curious. What is your favorite food?

mnf: Avocado toast, definitely. I don’t eat it often, but whenever I go to brunch, I always like to eat the restaurant’s signature avocado toast. Every place makes theirs differently, so it’s fun to try each one. It’s so simple, yet satisfying and flavorful at the same time.

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Castle Logo: Name a few of your favorite places to eat in the city?

mnf: For brunch I like to go to Jack’s Wife Freda, Two Hands, and Café Gitane. Sometimes their lines are long, but it is well worth the wait. Some of my other go-to places are Joe’s Pizza, Tompkin’s Square Bagels, and Grey Dog. When I have a craving for something sweet, The Big Gay Ice Cream Shop is also very fulfilling.

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Castle Logo: Are there any challenges to running Miss New Foodie?

mnf: In order to keep the account fun and interesting, I have to buy a lot of food! This is both time-consuming and expensive. I have to plan my day around where and when I’ll go get food, and I have to properly budget how much I spend each week. It doesn’t seem like much, but sometimes it’s difficult to balance time between Miss New Foodie and schoolwork, especially when working on Miss New Foodie is 10 times more fun than writing papers.

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Castle Logo: What camera/techniques do you use to capture the most delicious sides of all your food?

mnf: Lighting is the most important part of getting a good picture. Natural light is always best, especially during the time right before sunset. I also like to play around with the different angles of the food—going up close to capture the texture of the food, or from high above to get an overall view of the table. It really depends on what type of food I’m photographing. My camera has actually been broken for about two months now, so sometimes I have to hit the lens against my knuckles until it goes in focus.

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Castle Logo: What are your future goals/dreams?

mnf: I’m switching into a media major at NYU, so I’m hoping to work in the food media business in the future. I look up to food personalities like Guy Fieri or Giada De Laurentiis because they’ve made successful careers out of doing what they love. As I am only a sophomore in college, I still have time to figure out what I’ll be doing after I graduate… which is good because right now I have no idea what to do with my life.

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Castle Logo: Any advice for aspiring foodies?

mnf: I think an important tip is to never be afraid to try new foods! I always thought smoked salmon/lox was disgusting whenever I saw it in the deli shop window, but I never actually tasted it for myself. Then I tried it one day, and now I love it. As for the best way to grow a social media following, I think it’s really important to post frequently and to post original content. Create your own style and spend a lot of time connecting with your followers. Also, tell your friends and family about it, whether it’s a blog, an Instagram, or a YouTube channel! They are the first people that will spread the word about your account.

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To see more amazing food follow Miss New Foodie on Instagram: @MissNewFoodie and check out her website: MissNewFoodie.com