Castle Foundations ♡’s Paperless Post


I am obsessed with cards. For real, I will give or make cards for any and every occasion when I can! So I was pumped when Paperless Post asked us to test out their site and share our thoughts! I am really big on making my own cards. I took tons of art classes throughout high school and college, so I always have fun taking out the paint or colored pencils and being super extra!

Sometimes though, I just don’t have the time or the supplies with me when I need to send out a card! What I love about Paperless Post, is that everything is so customizable, it’s like you made this card yourself! So if you don’t have the art skills, this is such a cool way to add your own special touch to a card.

I made quite a few cards to see how it all worked and was pumped with the results. First up, I headed to the “Just Because” section and found a cute card for my boyfriend. This one let you customize and add a photo which made this literally the coolest, because you can’t buy a card in the store with someone you know’s face on it!


Maker Monday: Juleco Design

Happy Maker Monday!

This Monday we are featuring Julie McClements of Juleco Design! We love her amazing and positive typography prints. Julie uses her creative passions to bring encouraging words to those who may need them. A kind word at just the right moment can be all a person needs during a challenging time and it’s awesome that Juleco Design is there to help you say it. Julie’s shop is also great for finding your next inspirational mantra. We are huge fans of creating a space that inspires you, keeps you motivated, uplifts and reminds you of who you really are. Funny that it’s a Monday, as Julie’s prints are definitely the kind that make you jump out of bed, grab that coffee and fearlessly conquer the week ahead! Read on to learn more about Juleco Design and Julie’s journey.

: Tell us a few things about yourself!

: I’m Julie McClements, the designer behind Juleco. I have always been a creative person, doodling since I was no age. You will often find me behind my laptop or with a guitar in my hand. I’m a lover of typography, guitar and singing… (and as you will see in my work, I love monochrome!). I currently live in Bangor, Northern Ireland, with my husband David and work full time as lead designer at a full service digital agency called Eyekiller.

: What made you decide to start your brand, Juleco Prints?

: In my full-time job at Eyekiller my main focus is designing websites for a wide range of clients as well as lead the design team. I really enjoy what I do. However, I was missing the creative freedom I experienced when studying at art college and how I was able to express myself through my work. This made me consider doing something different with my creativity in my free time. I have also been on an ongoing journey with fear and understanding my own worth. Throughout this I have had wonderful friends helping me with wise words and encouragement. Knowing how this helps first hand, I wanted to use what I have learned to encourage other people.


Feature Friday: Letterer Amber Garner

Happy Feature Friday!


This week we’re featuring Amber Garner and all her lettering talents! We love the different typography and media she uses to enhance her designs. Another aspect of Amber’s work philosophy that resonates with us is that she’s constantly practicing her lettering skills. When you look at her work it looks effortless, but that piece took practice, thought and even research! To learn more about Amber and how she honed her craft read on!

Castle Logo: Tell us a little about yourself as well as how you got your start in lettering.

logo@2x: I’m currently living in Washington, DC with my fiancé and a few plants that have managed to survive my brown thumb. I’ve always been attracted to design, especially lettering and typography, but I’d never really sat down and deliberately attempted hand lettering. A few years ago I was on a plane with my sketchbook, and decided to try my hand at drawing out a quote from Harry Potter – “Words are our most inexhaustible source of magic.” It wasn’t pretty, but it was love at first flourish! I’ve practiced lettering in one form or another pretty much every day since then.



Feature Friday: Illustrator Ann Shen

tumblr_me5jodMvUZ1qbwmaiHappy Feature Friday!

Today we’re featuring the fun and bright illustrations of Ann Shen! We have actually been familiar with Ann’s work for awhile since we always come across her illustrations in different places online. We love how her designs have an aesthetic that makes it easy to recognize her work and we’re so excited to get the chance to learn more about her. From selling her pieces on Etsy and doing freelance projects, to working on her very first book (that will be released next fall!), Ann is one busy creative! Luckily she took the time to answer some of our questions and show us how much she really loves what she does. Read on to brighten up your Friday by seeing her illustrations!

Castle Logo: Tell us a little about yourself.
1445381491323: Hi! I’m Ann and I’m an illustrator, letterer, and graphic designer based in Los Angeles.


Feature Friday: Caterham Design

22_September_Kate_Website_Profile_Photo_1Happy Feature Friday!

Today we’re bringing to you Catherine Dawes of Caterham Design! We fell in love with her hand-lettering instantly and think it’s so cool that something as simple as a phrase can be written to look fun, stylish, or even sophisticated. Catherine really does a great job in making sure her typography communicates something. We love how her pieces all have their own feeling or vibe attached to them! She has a lot of great advice to share and we can’t wait for you to keep reading to learn more about her creative journey thus far.

Castle Logo: Tell us a little about who you are.

CD logo:  Hi! I’m Catherine, a graphic artist from South Africa specializing in hand-lettering and calligraphy. I run my design studio, Caterham Design, from a dusty farm on the edge of the Kalahari; where I drink lots of coffee, eat my fair share of buttery pastries, and create hand-crafted designs for creative, artisan companies and individuals.



Feature Friday: Dart Designs


Happy Screen Shot 2014-03-14 at 17.05.05!
Profile PicThis week we’re featuring Curtis Dart of Dart Designs. He’s the perfect example of how you don’t have to stick to just one thing, as he is a designer, illustrator, photographer, apparel designer, and the creator of his own clothing label! We love his designs and since I’m a huge sucker for graphic tees, I could see myself wearing one of his shirts in a second! We can’t wait to see where Dart Designs and Kingfruit Apparel goes. Keep reading to here about how he got started and his plans for the future.

Castle Logo: Tell us a little about yourself.

dart-logo: My name is Curtis Dart, and I am a designer/illustrator & photography enthusiast living in Sydney, Australia. I have been illustrating since I was a wee-lad, and designing for going on 7 years now. I also operate my own clothing label ‘Kingfruit Apparel’ as a way to show case my work and have some fun.


Castle Logo: How did you start Dart Designs?

dart-logo: I started up Dart Designs just after finishing design college, taking on small freelance jobs as a way to diversify the type of work I was doing. At the time I had taken a junior design position with a large Australian company, working in their Design Department. The work was becoming boring and mundane, so I jumped at any other type of design work I could find, to keep the creative juices flowing.

Feed Me Tablet

Castle Logo: You have a variety of work including, typography, branding, graphic design and illustrating among others. Do you have a favorite?

dart-logo: By far my favourite type of work would have to be illustrative, as to me, there is nothing better than the feeling of creating something with just your hands, a pen, a pad, and your imagination. Although in a close second would be branding, as the restraints and specific goals required by the client provide a challenge, requiring a more strategic approach.


Castle Logo: What technical design skills do you find the most useful? Any skill/program you advise designers to learn?

dart-logo: Not everyone would agree with me, but I maintain that to be a successful designer, you need to be able to draw. Having the ability to quickly sketch up a concept/idea to a client, so they can physically see what you are talking about is a great advantage– as the faster you can work, the happier the client will be, and the more jobs you can take on.

I find the ability to draw most useful, in the way that I can sketch up all the ideas I have, both good and bad – then develop the best suited concepts further, before taking them onto computer, where most of my time is spent polishing up the designs, to be presented to the client.


Castle Logo: Is there a big difference between your personal design aesthetic and what you design for clients?

dart-logo: There are only a handful of lucky designers that have made it to a point where a client comes to them and says ‘do your thing’ – so yeah there can be a big difference in what my style would be, and what clients would want. I don’t see this as a bad thing though. Having a client want something different to what I would personally do, makes me think outside the box, and pushes my design skills and thinking further than what I would personally be able to do.

However, in saying that – like an artists uses a particular brush stroke, I always strive to add my own little twist or flavour to any design I do.

Vector Mash up

Castle Logo: What has been your best experience with a client?

dart-logo: I am not sure if this is my best client story, but it was one a learnt the most from.

I have been lucky to work with some pretty good clients, that have had a good idea of what they want, or are happy to take my direction on projects. However I have had a couple clients, that in my opinion have the worst kind of trait– these are the clients that say ‘I don’t know what I want, you’re meant to tell me,’ but all along really know what they want, and just want you to show them.

I was doing a large 4WD wrap for a company director, with the design brief being ‘I need it to be wow!’…. that’s it!

After 8 or 9 concept designs and having them all rejected, as not being ‘wow’ enough, I was really disheartened and questioning by design talent. I realised that I was wasting my time and needed more of a design brief than what I had. After trying to draw blood from a stone, I finally got more info out of the client, giving me a new direction to take the design.

After designing and re-printing the graphics three times because of production issues, the design turn out to be an epic rusted out old 4×4 wrap, that I was truly proud of, and the client was absolutely stoked on.

The lesson I took away from the job was that you can put lipstick on a pig, but its still a pig. If you have a client that can’t give you the necessary information you need, and rejects all of your concepts, it’s not that you are a bad designer – it’s that you just haven’t asked the right questions, or the amount of questions needed to get the proper idea of what they envision. Designers deal with visual communication, and the key to being successful, is translating spoken words and other peoples mental thoughts ideas into something you can understand, and then transfer to visual matter.

Peacefull Pool

Castle Logo: What are some of your hobbies outside of work?

dart-logo: Living in Sydney, there are some of the worlds best beaches within 25 mins of anywhere, and any chance I get, I’m always down at one of them having a surf. I’m lucky that work still facilitates me being able to fit 3-4 surfs a week in, as there is no better way to shake the blues off, than getting out in the salt water. On top of surfing, I won’t say no to the odd game of golf, or in the winter to the odd weekend on the snowfields. I have found that my hobbies, particularly the board sports, have played a major role in shaping my design work, drawing inspiration from old and new school graphics and technologies.

On top of that, I also love getting out and fine tuning my photographic skills, in-particular my landscape/seascape ones. I love to get up nice and early when I can, to catch the sunrise over the water at one of the local beaches. The colours are amazing for just a brief window, and it’s always special capturing a part of the day rarely seen by most people.

Maroubra Bomb

Castle Logo: What do you do when you have no inspiration for a project?

dart-logo: At first I try to force creativity, by trolling the internet’s many design websites for inspiration, but usually just get side tracked, and find myself looking at stupid meme sites having a laugh.

After that fails, I always find the best option, stepping away from the computer and the design work, and just trying to clear my mind and reset. The best way for me is to go for a surf, as it forces you to be in the moment, leaving no room for other thoughts. This isn’t always possible, so even just going for a walk or grabbing a coffee – anything to take my mind off the fact that so far, I have only had crap ideas for this project.

Most of the time, my best ideas come after this period, and I look back and ask myself why I stressed in the first place.

Colour coding Album

Castle Logo: What are your future goals for Dart Designs?

dart-logo: One of my goals for Dart Designs is to grow my business with a larger focus on my illustrative work, as it is the area I have the most fun doing, and would really like to establish myself as a more prominent Illustrator in the Sydney/Australian market.

The other goal is to further showcase my work and design skills through my clothing label Kingfruit Apparel, as I find this to be one of the best ways to advertise to a larger audience in a physical and interactive way. Social media is great and has its advantages, but I still find someone walking around with my designs on their t-shirt to be a more direct and larger impact form of advertising.


Castle Logo: Any advice or tips?

dart-logo: The first bit of advice I would give to anyone that wants to get into design, or has just started out, would be to practice, practice, practice. Colleges and design courses give you the basic tools and principles to design and become familiar with design programs – but the more you play around on the computer, and push the limits of what you think you can do, the better off you will be. Jump onto the web and look up design tutorials and just give them a go. You will be really surprised with the tricks and tips they teach you.

The second piece of advice would be to take on as many different types of design jobs you can. The more diverse your portfolio of work is, the more attractive you are to potential employers. This doesn’t have to just include jobs for clients – if you are into illustration, don’t be afraid to sell your designs as prints or on t-shirts. I have friends and people I know in the industry doing everything from selling brooches to selling plants inside old hardcover books – basically anything you can apply your skills or styling to will expand your knowledge and creative capacity.

The final piece of advice I would give is to have fun, and not to take things too seriously. Design is one of those practices that flourishes in fun and upbeat environments. If you over think things, and let little issues or bumps in the road get you down, the work becomes ‘work’ and creativity becomes harder to come by. I’m not saying that doing design is all sunshine and lollipops, but just remember why you do it. I always find my best work happens when I’m in a good head space, so I seek out things that help me get into that head space.

See more of Dart Designs and Kingfruit Apparel at:

Dart Designs:
Instagram – @dart_designs
Website – www.dartdesigns.net

Kingfruit Apparel:
Instagram – @kingfruit_apparel